Krug announces a musical association with Devialet for its 170th vintage

In October 2022, the prestigious champagne house Krug will unveil its 170th grand cuvée in the form of a box set in collaboration with Devialet.

If champagne is often synonymous with parties, weddings or special occasions, the Krug house wants to democratize the moment and accompany it with music. The house has indeed multiplied the experiences around the world with its Krug Studio, linking music and champagne tasting.

© Krug x Devialet

Since its creation in 1843, the champagne house has wanted to create premium experiences and collaborations over the years to always surprise its customers. For example, its association with Riedel, the crystal glass manufacturer, or the possibility, since 2011, to scan each bottle with the Krug iD to learn more about each vintage.

This year, Krug goes even further and proposes, with the release of its 170th grand cuvée (the best champagne, unveiled every seven years in the cellars) to discover the delicacy and sophistication of its aromas in music. For its release, as soon as you buy a bottle of Krug Grand Cuvée 170th edition, you will be able to listen to eight minutes of 8D audio for a multi-sensory tasting, thanks to a code written on the bottle.

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Une publication partagée par Krug Champagne (@krugchampagne)

Convinced of the importance of hearing in tasting and awakening the senses, Krug oenologists and researchers from the Institute for Research and Coordination of Acoustics and Music have developed an oenological score over the course of eighteen months of work. To discover this musical creation and the new Krug 170th edition champagne, visit the Devialet studio, soon to be opened for the occasion, at the Samaritaine in Paris.

A box is also available with a bottle of Krug Grande Cuvée 170th Edition and a pair of custom-made Devialet Gemini headphones, designed for a unique Krug x Music experience at home. Functional and lightweight, the case is designed to be reused and easily transported.

Featured photo : © Krug x Devialet

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.