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Kering wants to implement a plan to boost Gucci in China

Kering wants to implement a plan to boost Gucci in China

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Kering will outline this week its conquest plan to boost sales of its flagship brand Gucci in China.

 

Even if China is slowly recovering from its imposed confinements and the very big slowdown of the economy, luxury brands are not forgetting the importance of this market. Indeed, by 2025, China is expected to be the most important market for the luxury sector.

 

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This is why Kering is adopting a plan of attack for the Chinese market via its iconic brand Gucci. The group has thus recruited former Tiffany executive Laurent Cathala to head Gucci’s Chinese operations (Gucci crystallizes more than half of the group’s total revenue.)

 

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Featured photo : © Gucci

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