Jaeger Le Coultre celebrates the 90th anniversary of its Reverso model with a retrospective exhibition

On the occasion of the ninetieth anniversary of the emblematic Reverso watch created in 1931, Jaeger-LeCoultre is setting up an exhibition, an immersive and cultural experience. Until December 24, visitors will be able to discover the history and identity of one of the most prestigious watchmaking houses.


The Reverso watch is an iconic watch whose history began in India in 1930. The idea of a case that could turn over was a revolutionary concept at the time, and the Reverso was quickly adopted by trendsetters from all walks of life.


It is in homage to this exceptionally long-lived icon that Jaeger LeCoultre has created ”Reverso: Timeless since 1931”. More than an exhibition, it is a unique concept to be discovered and explored through an ephemeral boutique, with a fascinating retrospective, an Art Deco café and a discovery workshop. The ideal opportunity to explore, with the senses awakened, the cultural and creative universe of the Reverso watch, now a cult object of contemporary design.



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Featured photo : © Jaeger-LeCoultre

The editorial team
The editorial team
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