A number of Italian luxury brands have been included in the Brand Finance Italy ranking, which identifies the most financially powerful brands. The good performance of the Prada, Moncler and Tod’s groups in the first quarter of 2023 confirms the good health of the sector in Italy.
Luxury, and in particular fashion, is once again demonstrating its strength in the Italian business model.
The latest Brand Finance Italy ranking, which has just been published, bears witness to this. It ranks the 100 most valued brands in the country using the methodology proven by the world’s leading brand valuation and strategy consultancy group since its creation in 1996. To calculate the value of a brand, Brand Finance’s teams take into account the “brand strength” based on investment, image and performance; the associated royalty rate and the current and projected financial performance achieved under the brand.
In general, the Brand Finance Italy study highlights the fact that luxury brands “are on average the fastest growing brands compared to last year”.
Gucci at the top of the list
As in 2022, Gucci, belonging to the French group Kering, is at the top of the list with an estimated value of $17.11 billion (+10% compared to 2022). By way of comparison, in the Brand Finance France 2023 ranking, Louis Vuitton (Lvmh) occupies first place, with a value of $25.3 billion (+25% compared to 2022).
Another fashion group to shine in the firmament of transalpine companies is Prada, which has moved up four places to 10th place, with a value of $3.57 billion. Armani also improved its score, moving up from 15th to 13th place, as did Bottega Veneta, to 25th place compared to 28th last year.
On the other hand, two Houses fall slightly in the first quarter of the ranking, namely Moncler (15th in 2023 instead of 13th in 2022) and Bulgari (22nd instead of 16th).
Still in personal goods, the Rayban eyewear brand, in 14th place in 2022, moves up to 12th place in 2023.
Two luxury car brands are also at the top of the ranking. Ferrari is in seventh place (up from sixth in 2022), with a value of 7.42 million dollars, while Lamborghini has gone from 26th place in 2022 to 11th place in 2023: its value has risen by 149% to 4.1 billion dollars!
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Featured photo : © Prada
