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The French perfume house Interparfums has just signed a partnership with the e-commerce company Divabox, owner of the e-commerce site Origines-Parfums. Thanks to this strategic agreement, Interparfums acquires 25% of the multi-brand platform.
With a turnover of 40 million euros in 2019, Origines-Parfums is one of the leading pure beauty players in France.
This is a great opportunity for the French brand Interparfums to boost its digitalization: “While e-commerce for perfumes and cosmetics is progressing year after year, a trend that is accelerating with the health crisis, since 2019, we have been looking for an opportunity to integrate an e-retail dimension. This partnership is perfectly in line with this strategy,” said Interparfums CEO Philippe Benacin.
As for Divabox, this agreement allows its platform to gain notoriety in Europe: “We have the ambition to exceed 100 million euros in sales and to become one of the European leaders in e-commerce in perfumes and cosmetics,” confided Jean-Philippe de Peretti, CEO of Divabox.
Read also > LUXURY PERFUMERY: THE 5 EMERGING TRENDS
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The French perfume house Interparfums has just signed a partnership with the e-commerce company Divabox, owner of the e-commerce site Origines-Parfums. Thanks to this strategic agreement, Interparfums acquires 25% of the multi-brand platform.
With a turnover of 40 million euros in 2019, Origines-Parfums is one of the leading pure beauty players in France.[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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The French perfume house Interparfums has just signed a partnership with the e-commerce company Divabox, owner of the e-commerce site Origines-Parfums. Thanks to this strategic agreement, Interparfums acquires 25% of the multi-brand platform.
With a turnover of 40 million euros in 2019, Origines-Parfums is one of the leading pure beauty players in France.[…][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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