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To mark its 75th anniversary, InterContinental Hotels & Resort is unveiling “The Elegance of Worldliness,” an art installation created in collaboration with British artist Claire Luxton. The 20-meter projection, installed yesterday, will be on display throughout December at InterContinental London Park Lane.
This art installation is a celebration and an invitation to travel the world. Claire Luxton was inspired by the countries where InterContinental Hotels & Resort has been present for over 75 years.
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“I am thrilled to partner with InterContinental Hotels & Resorts to mark its 75th anniversary with this unique art installation. Travel is especially important in my work, as I am inspired by places, cultures and stories. The InterContinental brand represents everything I love about travel – discovery through immersion in beautiful destinations, accompanied by the most gracious hosts. “The Elegance of Worldliness” is true to my aesthetic of natural flora and fauna, which it uses to signify the global reach of the InterContinental brand and its 75 years of embracing new places and cultures,” says Claire Luxton of the collaboration.
Claire Luxton is a multidisciplinary British contemporary artist whose work includes photography, poetry and painting. Her work was selected for an exhibition on peace at the UN in New York.
This work is expressed through a variety of motifs representing birds, butterflies, plants and flowers, embodying the spirit of discovery, adventure and symbolizing travel. Among the motifs present is a large parrot, specifically a blue and yellow macaw, representing the Brazilian destination where the first InterContinental hotel opened in the city of Belem. The water lily represents the InterContinental The Willard in Washington, D.C., where Martin Luther King wrote his famous “I Have A Dream” speech in one of the hotel’s rooms.
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Tom Rowntree, vice president of global luxury brands at InterContinental Hotels Group, said, “We were the very first international luxury hotel brand, a true industry pioneer. Today, we have more than 200 hotels in some of the world’s most exciting destinations and we look forward to the next 75 years of continued innovation to deliver the best in luxury travel. Claire Luxton’s modern and energetic work brings to life the pleasure of discovering beautiful places and the elegance of the InterContinental brand. We are thrilled to partner with Claire on this art installation, with many more exciting projects in the works for 2022.”
Claire Luxton is also offering visitors the chance to try out the filter on her Instagram account, which was made for The Elegance of Worldliness event.
Read also > INTERCONTINENTAL NEARS PRE-CRISIS LEVEL IN Q3
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To mark its 75th anniversary, InterContinental Hotels & Resort is unveiling “The Elegance of Worldliness,” an art installation created in collaboration with British artist Claire Luxton. The 20-meter projection, installed yesterday, will be on display throughout December at InterContinental London Park Lane.
This art installation is a celebration and an invitation to travel the world. Claire Luxton was inspired by the countries where InterContinental Hotels & Resorts has operated over its 75-year history.
Voir cette publication sur Instagram
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To mark its 75th anniversary, InterContinental Hotels & Resort is unveiling “The Elegance of Worldliness,” an art installation created in collaboration with British artist Claire Luxton. The 20-meter projection, installed yesterday, will be on display throughout December at InterContinental London Park Lane.
This art installation is a celebration and an invitation to travel the world. Claire Luxton was inspired by the countries where InterContinental Hotels & Resorts has operated over its 75-year history.
Voir cette publication sur Instagram
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