Hermès revives its historic store at the Peninsula Hotel in Beijing

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The House in the Faubourg Saint Honoré road has just inaugurated its historic store in the Peninsula Hotel in Beijing, renovated with a double surface. A tribute to Chinese culture. A tribute to Chinese culture.

 

In 1997, Hermès made its debut in mainland China by opening its first store in the iconic Peninsula Hotel in Beijing.

 

A quarter of a century later, the house on rue du Faubourg Saint Honoré reopens the doors of this historic store in style, doubling its surface area and enhancing its layout.

 

©Hermès

 

This will allow visitors to discover the sixteen professions of the House in the best conditions. Within rectangular lounges delimiting the different universes, one can thus discover, at the entrance, Accessories, Jewelry, Perfumes, and Beauty framing the Women’s and Men’s Silk. At the heart of the store, “Leather Goods then guides visitors either to the Men’s universe or to the Equestrian collections, the Women’s universe, Jewelry, and Watches.”

 

Honoring Chinese culture

 

The new concept was certainly imagined by the Parisian architecture agency RDAI, founded by the late Rena Dumas, wife of Jean-Louis Dumas (the former head of Hermès, also deceased). But it was able to intelligently honor Chinese culture, while the consumer is particularly sensitive to these issues, as shown by the current controversy raised by the faux pas of Dior Beauté.

 

©Hermès

 

The front of the store is covered with wooden lozenges inspired by the scales of the dragon statues in the Forbidden City. The gray stone of the nearby Imperial Palace inspired the floor of the store. While large rectangular carpets distinguish, while harmoniously linking them, the different trades in the manner of the city’s checkerboard plan. But to avoid a too literal, even a bit leaden, reproduction of its environment, “the windows and the glass entrance offer luminosity and transparency.” While inside the space, “the warmer tones of the beige stucco walls and the notes of caramel, copper, and earth,” the “iridescent hangings of the women’s world,” or the “orange velvet that drapes the jewelry and watchmaking space,” soften the atmosphere.

 

Indoor market

 

In other evocations of Chinese culture, Hermès highlights the presence in the store of works such as “The Bird Market,” a photograph by Raphaëlle Peria that evokes this animal emblematic of the Middle Kingdom, while the drawing of the square Astrology Astronomy (another Chinese passion) by Gianpaolo Pagni, “echoes the colors of this renovated address.”

 

While Chinese consumption of luxury goods was concentrated during the pandemic on the domestic market, luxury groups are taking special care of it. Even if prices in the segment have been revised upwards and the reopening of borders allows for a return to cross-border shopping, habits that have been established are likely to continue.

 

Hermès now has twenty-seven stores in China, including three in Beijing. Its total number of stores is 300 in 45 countries.

 

Read also > Japan : Hermès inaugurates a revamped shop in a Nagoya shopping centre

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The House in the Faubourg Saint Honoré road has just inaugurated its historic store in the Peninsula Hotel in Beijing, renovated with a double surface. A tribute to Chinese culture. A tribute to Chinese culture.

 

In 1997, Hermès made its debut in mainland China by opening its first store in the iconic Peninsula Hotel in Beijing.

 

A quarter of a century later, the house on rue du Faubourg Saint Honoré reopens the doors of this historic store in style, doubling its surface area and enhancing its layout.

 

©Hermès

 

This will allow visitors to discover the sixteen professions of the House in the best conditions. Within rectangular lounges delimiting the different universes, one can thus discover, at the entrance, Accessories, Jewelry, Perfumes, and Beauty framing the Women’s and Men’s Silk. At the heart of the store, “Leather Goods then guides visitors either to the Men’s universe or to the Equestrian collections, the Women’s universe, Jewelry, and Watches.”

 

Honoring Chinese culture

 

The new concept was certainly imagined by the Parisian architecture agency RDAI, founded by the late Rena Dumas, wife of Jean-Louis Dumas (the former head of Hermès, also deceased). But it was able to intelligently honor Chinese culture, while the consumer is particularly sensitive to these issues, as shown by the current controversy raised by the faux pas of Dior Beauté.

 

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The House in the Faubourg Saint Honoré road has just inaugurated its historic store in the Peninsula Hotel in Beijing, renovated with a double surface. A tribute to Chinese culture. A tribute to Chinese culture.

 

In 1997, Hermès made its debut in mainland China by opening its first store in the iconic Peninsula Hotel in Beijing.

 

A quarter of a century later, the house on rue du Faubourg Saint Honoré reopens the doors of this historic store in style, doubling its surface area and enhancing its layout.

 

©Hermès

 

This will allow visitors to discover the sixteen professions of the House in the best conditions. Within rectangular lounges delimiting the different universes, one can thus discover, at the entrance, Accessories, Jewelry, Perfumes, and Beauty framing the Women’s and Men’s Silk. At the heart of the store, “Leather Goods then guides visitors either to the Men’s universe or to the Equestrian collections, the Women’s universe, Jewelry, and Watches.”

 

Honoring Chinese culture

 

The new concept was certainly imagined by the Parisian architecture agency RDAI, founded by the late Rena Dumas, wife of Jean-Louis Dumas (the former head of Hermès, also deceased). But it was able to intelligently honor Chinese culture, while the consumer is particularly sensitive to these issues, as shown by the current controversy raised by the faux pas of Dior Beauté.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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