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Hermès expands its beauty line: a successful strategy?

Hermès expands its beauty line: a successful strategy?

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After a lipstick collection launched in February 2020, Hermès is tackling the nail polish and hand care market. How does Hermès intend to make its mark in the cosmetics sector?

 

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The luxury group Hermès, with the success of its perfumes and clothing, is now rolling out a range dedicated to the hands with nail polish and care.

 

Last year, the famous leather goods house unveiled its lipstick collection, using the house’s codes. “A new business is the continuity of what we know how to do. We are craftsmen since the beginning, it’s been 183 years that beauty is at the heart of our concerns,” said Pierre-Alexis Dumas, artistic director of Hermès, at the presentation of the new lip products.

 

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Featured photo : © Hermès

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