Hennessy offers Alicia Keys and Lang Lang on piano

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Hennessy, the French cognac brand, has called on two international artists, Alicia Keys and Lang Lang, to promote its Paradis wine in its latest campaign.

 

The French House, owned by LVMH, promises paradise in its new campaign that highlights one of its eaux-de-vie, the Paradis cuvée.

 

In this video, some excerpts of which have been revealed, the two artists play back to back at the piano in the desert of Utah in the United States.  The American Alicia Keys wears loose black pants with a red flying top, while the Chinese virtuoso Lang Lang wears a black double-breasted suit with…red sneakers. A very Stendhalian duo.

 

As poetic as it is melodious, this new campaign transports us into a waking dream. One could almost forget that it is an advertisement for Cognac. But in a more concrete way, the meeting of these two musical talents symbolizes the art of blending inherent to the eaux-de-vie of this family.

 

 

It was apparently the Chinese artist, who was already a partner of Hennessy Paradis, who proposed to call on the talents of Alicia Keys as well. “I think he was the one who suggested that there could be a beautiful partnership with us. I loved the idea, especially since we are classically trained pianists and artists, but from two different sides of the world that really represent the diversity and beauty of musical harmony,” she said in an interview with WWD.

 

She thus becomes the very first female muse of the French brand of eaux-de-vie.

 

A cognac that takes you to heaven

 

This new campaign is aimed at the most buoyant markets for cognac, namely the United States and China, where the two artists were born. Even though these destinations have seen their cognac purchases fall last year, Hennessy is maintaining its ambitious communication plans.

 

Created in 1979 by cellar master Maurice Fillioux, Hennessy’s Paradis is made from old eaux-de-vie from the founder’s cellars. Its selling price is 1,060 euros per 70 cl bottle. It is now on sale on Clos19, the online sales site for champagnes, wines and spirits of LVMH.

 

Read also >[Luxus+ Magazine] Daniel Libeskind signs the new Hennessy cognac bottle

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Hennessy, the French cognac brand, has called on two international artists, Alicia Keys and Lang Lang, to promote its Paradis wine in its latest campaign.

 

The French House, owned by LVMH, promises paradise in its new campaign that highlights one of its eaux-de-vie, the Paradis cuvée.

 

In this video, some excerpts of which have been revealed, the two artists play back to back at the piano in the desert of Utah in the United States.  The American Alicia Keys wears loose black pants with a red flying top, while the Chinese virtuoso Lang Lang wears a black double-breasted suit with…red sneakers. A very Stendhalian duo.

 

As poetic as it is melodious, this new campaign transports us into a waking dream. One could almost forget that it is an advertisement for Cognac. But in a more concrete way, the meeting of these two musical talents symbolizes the art of blending inherent to the eaux-de-vie of this family.

 

 

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Hennessy, the French cognac brand, has called on two international artists, Alicia Keys and Lang Lang, to promote its Paradis wine in its latest campaign.

 

The French House, owned by LVMH, promises paradise in its new campaign that highlights one of its eaux-de-vie, the Paradis cuvée.

 

In this video, some excerpts of which have been revealed, the two artists play back to back at the piano in the desert of Utah in the United States.  The American Alicia Keys wears loose black pants with a red flying top, while the Chinese virtuoso Lang Lang wears a black double-breasted suit with…red sneakers. A very Stendhalian duo.

 

As poetic as it is melodious, this new campaign transports us into a waking dream. One could almost forget that it is an advertisement for Cognac. But in a more concrete way, the meeting of these two musical talents symbolizes the art of blending inherent to the eaux-de-vie of this family.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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