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After new hotel openings and a reorganization, the world leader in hotels has just announced the creation of a new brand: Handwritten Collection. The year 2023 is definitely made for Accor.
Last Friday, the group announced in a press release the creation of a new hotel chain, which aims to be intimate and refined. No sooner said than done, the Handwritten Collection division already has a dozen establishments.
“Handwritten Collection enhances the Accor Group’s offering in the collection brands segment by integrating a selection of charming, one-of-a-kind hotels. Our goal, beyond the authentic experience we offer our customers, is to support the growing number of independent and boutique hotel owners who are looking to strengthen their international visibility, appeal to a wider audience and increase their revenues, without losing their identity,” said Alex Schellenberger, Accor’s international marketing director for premium brands.
The addresses that will join Accor’s new division in the coming months have already been revealed. Three French hotels are among the list: the Saint-Gervais Hotel & Spa, the Splendid Hotel Lac d’Annecy and the Toulouse-based Hotel Les Capitouls. There are also two Australian hotels: the Wonil Hotel Perth, the Hotel Morris, in Sydney and a hotel in China called the Shanghai Sheshan Oriental.
More properties are expected to join the Handwritten Collection in France, Vietnam, as well as others in Bucharest and Madrid. Over time, the portfolio of this new subsidiary is expected to grow to nearly 250 hotels by 2030, totaling more than 10,000 rooms.
With this addition, the world’s leading hotel company is expanding its portfolio of brands and its four-star hotel offering, seeking success in a segment different from the group’s other brands. Handwritten Collection offers a range of very different addresses and focuses on conviviality and sharing. Each hotelier will offer a unique and different experience to their guests, respecting their tastes and passions.
Created for independent hoteliers, the brand wants to emphasize the human experience. Most of the establishments that will join Accor will be brand changes rather than new hotels.
Read also >Hotels: Accor sets up a new organization
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After new hotel openings and a reorganization, the world leader in hotels has just announced the creation of a new brand: Handwritten Collection. The year 2023 is definitely made for Accor.
Last Friday, the group announced in a press release the creation of a new hotel chain, which aims to be intimate and refined. No sooner said than done, the Handwritten Collection division already has a dozen establishments.
“Handwritten Collection enhances the Accor Group’s offering in the collection brands segment by integrating a selection of charming, one-of-a-kind hotels. Our goal, beyond the authentic experience we offer our customers, is to support the growing number of independent and boutique hotel owners who are looking to strengthen their international visibility, appeal to a wider audience and increase their revenues, without losing their identity,” said Alex Schellenberger, Accor’s international marketing director for premium brands.
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After new hotel openings and a reorganization, the world leader in hotels has just announced the creation of a new brand: Handwritten Collection. The year 2023 is definitely made for Accor.
Last Friday, the group announced in a press release the creation of a new hotel chain, which aims to be intimate and refined. No sooner said than done, the Handwritten Collection division already has a dozen establishments.
“Handwritten Collection enhances the Accor Group’s offering in the collection brands segment by integrating a selection of charming, one-of-a-kind hotels. Our goal, beyond the authentic experience we offer our customers, is to support the growing number of independent and boutique hotel owners who are looking to strengthen their international visibility, appeal to a wider audience and increase their revenues, without losing their identity,” said Alex Schellenberger, Accor’s international marketing director for premium brands.
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