Handsome Corporation becomes a strategic investor in the Lanvin Group

Lanvin and Primavera Capital Acquisition Corporation announced today that Handsome Corporation has joined the global fashion group’s strategic investor alliance.

Handsome Corporation joins Lanvin Group‘s investor alliance. The newcomer, a South Korean fashion retailer founded in 1987, operates 1,389 shops worldwide and a portfolio of over 30 brands. It generated nearly $1.1 billion in annual revenues in 2021.

Handsome is also the exclusive distributor of Lanvin (one of the brands in the Lanvin Group portfolio) in South Korea since 2007. Their association has enabled the brand to flourish in the Land of the Morning Calm, with over 60 outlets.

Ms. Joann Cheng, President and CEO of Lanvin Group, said: “Having worked with Handsome for so long, we are delighted to deepen our collaboration and welcome them into our strategic investor alliance to contribute to the long-term sustainable growth of our brand portfolio. This partnership gives us even greater access to the South Korean market, allowing us to further capitalise on opportunities in one of the world’s fastest growing luxury markets.”

On December 2, Lanvin Group and Primavera Capital Acquisition Corporation (PCAC) and the parties involved entered into an amendment to their alliance agreement. This removes the closing condition relating to the minimum cash amount of at least $350.0 million.

The extraordinary general meeting of PCAC will be held on December 9 to approve the business combination with Lanvin Group.

Featured photo : © Reuters

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.