On the eve of the holiday season, Italian label Gucci reveals the first images of its much-anticipated collection with California-based The North Face.
Announced in an Instagram post on September 23rd, the Gucci x The North Face fashion collection had already been intriguing for several months, and there was doubt as to the release date of this unprecedented collaboration. Finally, the much-anticipated collection delighted the curious and announced the imminent release date of January 9th.
Alessandro Michele, artistic director of the house since 2015, is far from being closed to collaboration. He recently directed a seven-episode mini-series with director Gus Van Sant. Under his direction, the luxury label has teamed up with designer Dapper Dan for a capsule and also has an ongoing partnership with Disney.
The first images of the collaboration, unveiled in a campaign in the middle of nature, already set the tone: bright colors and the spirit of the ’70s are combined in an outdoor-chic collection, against a backdrop of mountains and hiking with friends. Photographed by Daniel Shea in the Alps, the entire Gucci x The North Face winter capsule blends nature and vintage with green and cyan floral motifs.
The first images in the collection are set to the notes of Bad Moon Rising, the song of the 70’s rock band Creedence Clearwater Revival. Gucci remains true to its spirit of extravagant luxury and presents fun designs as well as brightly colored jackets and vests.
This year’s flagship collection is full of unexpected pieces, including graphic bombers, shirt dresses, overalls, and quilted skirts. Gucci innovates with a selection of new accessories that includes hiking bags, but also tents and sleeping bags bearing the collaboration‘s logo, so you can camp the Gucci way.
California-based brand The North Face, founded in Berkeley in 1966 and specializing in outerwear, is not leaving aside its commitment to this collaboration. The two brands are keeping their environmental promises in this eco-responsible collection, using nylon from regenerated materials for the design of accessories, or using old fabrics preserved by The North Face. In addition, all of the garment covers have been designed to reduce their environmental impact throughout the creation process.
This colorful collaboration promises to reach the heights of fashion and will be available starting January 9, 2021.
Featured photo : © Gucci
