[Luxus+ Magazine] Gucci : Sabato De Sarno, the man for the job?

The luxury group Kering announced that it would be Sabato De Sarno who would take the reins of artistic direction of its flagship subsidiary Gucci. Alessandro Michele had left this prestigious position last November. The new designer has the heavy responsibility of relaunching a House in loss of speed since the covid.

This is the end of the suspense. Since the mystic Alessandro Michele left in November 2022 the creative direction of the House of Gucci, the whole fashion world was waiting for his (her) replacement with impatience.

It is Sabato De Sarno who will lead the creative studio of Gucci, while reporting to the CEO of the house, Marco Bizzari. He will be responsible for “defining and expressing the creative vision of the House through the women’s, men’s, leather goods, accessories and lifestyle collections”. Having started his career at Prada in 2005 and then passed through Dolce & Gabbana, he had joined Valentino in 2009, where he climbed the ladder to become fashion director. Sabato De Sarno’s sensitive role will be to revive the iconic Italian brand. He will thus already have to prove himself at the Fashion Week in September 2023.

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Featured photo : ©Gucci

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