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As part of Black Friday, supermarket chain Asda will be selling 30 exclusive Gucci items in its UK shops. The concept is simple: a treasure hunt where customers will have to search for the hidden coins, for the chance to get a big discounts on Gucci items that have made history.
To mark the release of the House of Gucci film starring Adam Driver and Lady Gaga in the UK, Asda shops will be selling vintage Gucci pieces at heavily discounted prices. The UK chain is offering a £2,000 Gucci coat for just £25 and a £800 Gucci purple dress for £15.
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The Asda chain said of the event “Thirty exclusive pieces will be hidden in shops across the UK, with teasers on social media encouraging customers to hunt in their local Asda for the chance to buy a piece of fashion history for just £12”.
This ‘treasure hunt’ is being carried out in collaboration with vintage wholesaler, Preloved. Steve Lynam, Managing Director of Preloved said: “Our partnership with George at Asda is one we are extremely proud of, so we are delighted to be able to offer their customers the chance to buy something they have always dreamed of owning in their local supermarket.”
Visitors lucky enough to find these exclusive vintage Gucci pieces at heavily discounted prices will be encouraged to share their experience on social media, using the hashtags #Preloved and #HouseofGucci.
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Featured photo : © House of Gucci
