The Geneva Watch Days exhibition opened its doors yesterday for its third edition, with about thirty brands present at the show, between independent houses and new emerging generation.
After difficult conditions in 2020 and an encouraging 2021 edition of Geneva Watch Days, this new edition is geared more to the general public than to industry professionals. The show allows visitors to discover new models of timepieces but also to discuss the state of the Swiss and global watchmaking sector.
A growing market
Swiss watch sales rebounded strongly after the 2020 pandemic, with the value of exports increasing by 11.4% in the first seven months of 2022. “For now, people’s mindset remains positive. How long will this last? We don’t know,” explains Jean-Christophe Babin, director of the jewelry and watch brand Bulgari.
The organizers highlight this year the emergence of “a new generation of leaders” by announcing the participation of Jean Arnault, Benjamin Kuffer or Alexandre Mille as “the next generation of watchmakers”. With the exception of the triptych of giants Breitling, Bulgari and Ulysse Nardin, the Geneva show will highlight smaller independent brands such as Oris, Hyt and Jacob & Co.
While the last two years have been complicated for the sector and on the economic level, notably the pandemic, the war in Ukraine and inflation, “watch exports are nevertheless close to historical records” comments Edouard Meylan, head of the independent watch brand H. Moser & Cie.
The market for new timepieces remained robust, with waiting lists for many models, says U.S. retailer Danny Govberg, also co-founder and president of the WatchBox marketplace, echoing comments from retailer Watches of Switzerland this month. “The disparity between retail prices and selling prices for watches has declined from the highs of early spring 2022 and has since stabilized,” he completes.
With the exception of China and Hong Kong, due to repeated confinements, most markets have followed the upward trend over the first six months, the Federation of the Swiss Watch Industry (FH) had recently explained. Against the backdrop of inflation, severe supply difficulties, labor shortages and confinements in China, the repercussions on prices will also be at the heart of discussions among specialists during this watchmaking show.
Featured photo : © DR
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.