Four potential buyers for La Bouche Rouge

The disruptive, eco-responsible cosmetics start-up filed for bankruptcy at the end of July. Four bidders have expressed interest in taking over the brand, which seemed to be on the up and up since it was founded by an ex-L’Oréal man…

 

La Bouche Rouge was placed in receivership by the Paris Commercial Court in the middle of the summer, on July 25.

 

According to the court-appointed administrator, Sandra Beladjine (BCM), given the “critical” financial situation, a continuation plan was ruled out in favor of a plan to sell off the French make-up brand founded in 2017.

 

An invitation to tender was immediately launched. Candidates had until August 30 to submit a preliminary offer.

 

Three bids and one expression of interest

 

Three foreign players and one French player have submitted three bids and one expression of interest. They now have until the end of September to finalize their bids.

 



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Read more > [LUXUS MAGAZINE] THE LITTLE HISTORY OF LUXURY: LIPSTICK, A WEAPON OF MASSIVE SEDUCTION

 

Front cover photo: © La Bouche Rouge

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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