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Formula One’s flagship team Ferrari announced Thursday that it has signed a multi-year deal with online gaming company Virtual Gaming Worlds (VGW). The strategic agreement will allow the luxury carmaker to strengthen its relationship with the online gaming world.
The 74th season of the Formula 1 World Championship starts this weekend at the traditional Sakhir circuit in Bahrain (March 3-5). Racing fans are already looking forward to it. And while waiting for the starting lights, Ferrari is strategically strengthening its relationship with the gaming world.
The iconic Italian automaker announced Thursday that it has signed a multi-year partnership agreement with Virtual Gaming Worlds (VGW). The online gaming company will become a premium partner of Scuderia Ferrari, one of the favorite teams for the upcoming championship, along with the Mercedes AMG-Petronas and Red Bull Racing teams. The partnership will be effective from the first Formula 1 Grand Prix of the season, which will take place in Bahrain this weekend, the company said.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, who joined the Italian group last month, has been tasked with boosting long-term sponsor relationships across all racing activities. He is also responsible for covering the rapidly growing field of video game sports competitions (Esports).
“We are thrilled to announce VGW as a Premium Partner, a leading gaming technology company that shares our passion for innovation and thinking outside the box”, he said. “We look forward to working with them to bring new activities and experiences to our loyal and passionate fans.”
A great partner
VGW Holdings Ltd is a global technology company specializing in creating cutting-edge online social games. With more than a decade of experience, the company has built a reputation that has placed it at the forefront of the international gaming scene.
“We are thrilled to partner with Ferrari, one of the world’s most iconic global brands”, said Laurence Escalante, founder, president and CEO of VGW. “We look forward to working together and embarking on our next phase of growth, with a company with such a rich and successful history in motorsport and with a brand synonymous with victory, achievement, passion and luxury.”
“F1 is an extremely attractive global sport that has seen incredible growth in recent years, particularly in the United States, and there is no better brand than Ferrari. We may operate in different sectors, but we share similar beliefs about the importance of technology and teamwork for performance, as well as the importance of a passion that unites us all.”
Succession of partnerships
Scuderia Ferrari is signing a series of strategic partnerships. On Wednesday, March 1, the Italian team had already announced the signing of a partnership agreement for the 2023 season with ZCG, an industry leader that includes private market asset management, corporate advisory services, development and technology solutions. As a result of the partnership, the ZCG logo will appear on the Ferrari SF-23 at the Bahrain Grand Prix.
Formula One is already one of the most exciting and prestigious motorsport events in the world. As it continues to grow in popularity around the world, this partnership is a win-win situation. VGW is partnering with one of the most famous names in the sport, and Ferrari can further expand its gaming department.
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Formula One’s flagship team Ferrari announced Thursday that it has signed a multi-year deal with online gaming company Virtual Gaming Worlds (VGW). The strategic agreement will allow the luxury carmaker to strengthen its relationship with the online gaming world.
The 74th season of the Formula 1 World Championship starts this weekend at the traditional Sakhir circuit in Bahrain (March 3-5). Racing fans are already looking forward to it. And while waiting for the starting lights, Ferrari is strategically strengthening its relationship with the gaming world.
The iconic Italian automaker announced Thursday that it has signed a multi-year partnership agreement with Virtual Gaming Worlds (VGW). The online gaming company will become a premium partner of Scuderia Ferrari, one of the favorite teams for the upcoming championship, along with the Mercedes AMG-Petronas and Red Bull Racing teams. The partnership will be effective from the first Formula 1 Grand Prix of the season, which will take place in Bahrain this weekend, the company said.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, who joined the Italian group last month, has been tasked with boosting long-term sponsor relationships across all racing activities. He is also responsible for covering the rapidly growing field of video game sports competitions (Esports).
“We are thrilled to announce VGW as a Premium Partner, a leading gaming technology company that shares our passion for innovation and thinking outside the box”, he said. “We look forward to working with them to bring new activities and experiences to our loyal and passionate fans.”
A great partner
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Formula One’s flagship team Ferrari announced Thursday that it has signed a multi-year deal with online gaming company Virtual Gaming Worlds (VGW). The strategic agreement will allow the luxury carmaker to strengthen its relationship with the online gaming world.
The 74th season of the Formula 1 World Championship starts this weekend at the traditional Sakhir circuit in Bahrain (March 3-5). Racing fans are already looking forward to it. And while waiting for the starting lights, Ferrari is strategically strengthening its relationship with the gaming world.
The iconic Italian automaker announced Thursday that it has signed a multi-year partnership agreement with Virtual Gaming Worlds (VGW). The online gaming company will become a premium partner of Scuderia Ferrari, one of the favorite teams for the upcoming championship, along with the Mercedes AMG-Petronas and Red Bull Racing teams. The partnership will be effective from the first Formula 1 Grand Prix of the season, which will take place in Bahrain this weekend, the company said.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, who joined the Italian group last month, has been tasked with boosting long-term sponsor relationships across all racing activities. He is also responsible for covering the rapidly growing field of video game sports competitions (Esports).
“We are thrilled to announce VGW as a Premium Partner, a leading gaming technology company that shares our passion for innovation and thinking outside the box”, he said. “We look forward to working with them to bring new activities and experiences to our loyal and passionate fans.”
A great partner
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