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To coincide with Beyoncé’s Renaissance World Tour, British luxury retailer Flannels is launching a unique retail concept and exhibition. Between celebration and merchandising, Queen B fans are in for a real treat!
The Fannels x Renaissance World Tour pop-up is located on London’s famous Oxford Street. With its silver and immaculate white columns, it recalls the iconic colors of the tour. Fans and the curious alike can discover merchandising products, the exclusive Beyoncé x Balmain capsule collection and a one-of-a-kind exhibition. All you have to do is hop on the Eurostar without delay, as there are only a few days left before the ephemeral boutique draws the curtain.
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The store
Beyoncé is: seven albums, 32 Grammys, worldwide fame and more. For years, the American artist has been making hearts skip a beat, from fashion to music to art.
For the first time, 19 products from the Renaissance World Tour collection will be sold outside stadiums. For latecomers or the less fortunate who didn’t manage to see the pop star in concert, it will be possible to acquire certain items from her tour. Each piece is displayed like a trophy and is, of course, available for purchase.
From T-shirts to hoodies, fans will be able to complete their collection. Not forgetting emblematic pieces such as the iconic silver jacket from the Renaissance World Tour or the overdimentioned Heated fan, which has become an emblem and a sign of recognition on social networks for Queen B’s admirers.
There are also two exclusive T-shirts, available nowhere else.
The final item on offer is a 50-page book, or should we say bible, with previously unpublished images giving an insight into the early days of the world tour, as well as the various phases of the pop-up’s development.
Couture Renaissance x Balmain all the way to London…
The multi-faceted singer is on all fronts. Earlier this year, Vogue France unveiled a historic collaboration between the Queen of the catwalk and one of the most talented designers of her generation, Maison Balmain artistic director Olivier Rousteing.
Inspired by the 16 tracks on the Renaissance album, they worked for five months to co-design 17 original couture pieces, with the help of the singer’s stylist, Marni Senofonte.
Each look was based on a song from the Renaissance album. Gowns, sequins, crystals, velvet and feathers – if you can think of a noble or apparent material, they’re all there!
For the opening of the flagship, 12 couture pieces are on display: a world first. Like a museum, it will be possible to admire these creative jewels up close, without actually touching them.
In the world of Beyoncé, and more
To complete this perfect immersion in the world of Beyoncé, Flannels is offering an exhibition celebrating the collection, the album and the world tour, both outside and in the basement of the store. Throughout the pop-up, the basement will be transformed into a 360-degree digital showcase.
And because all good things must come to an end, the Oxford Street flagship will only be open until next Tuesday, for one short week.
Read also >[Luxus+ Magazine] Balmain and Beyoncé join forces for an exclusive collection
Featured photo : ©Flannels [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
To coincide with Beyoncé’s Renaissance World Tour, British luxury retailer Flannels is launching a unique retail concept and exhibition. Between celebration and merchandising, Queen B fans are in for a real treat!
The Fannels x Renaissance World Tour pop-up is located on London’s famous Oxford Street. With its silver and immaculate white columns, it recalls the iconic colors of the tour. Fans and the curious alike can discover merchandising products, the exclusive Beyoncé x Balmain capsule collection and a one-of-a-kind exhibition. All you have to do is hop on the Eurostar without delay, as there are only a few days left before the ephemeral boutique draws the curtain.
Voir cette publication sur Instagram
The store
Beyoncé is: seven albums, 32 Grammys, worldwide fame and more. For years, the American artist has been making hearts skip a beat, from fashion to music to art.
For the first time, 19 products from the Renaissance World Tour collection will be sold outside stadiums. For latecomers or the less fortunate who didn’t manage to see the pop star in concert, it will be possible to acquire certain items from her tour. Each piece is displayed like a trophy and is, of course, available for purchase.
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To coincide with Beyoncé’s Renaissance World Tour, British luxury retailer Flannels is launching a unique retail concept and exhibition. Between celebration and merchandising, Queen B fans are in for a real treat!
The Fannels x Renaissance World Tour pop-up is located on London’s famous Oxford Street. With its silver and immaculate white columns, it recalls the iconic colors of the tour. Fans and the curious alike can discover merchandising products, the exclusive Beyoncé x Balmain capsule collection and a one-of-a-kind exhibition. All you have to do is hop on the Eurostar without delay, as there are only a few days left before the ephemeral boutique draws the curtain.
Voir cette publication sur Instagram
The store
Beyoncé is: seven albums, 32 Grammys, worldwide fame and more. For years, the American artist has been making hearts skip a beat, from fashion to music to art.
For the first time, 19 products from the Renaissance World Tour collection will be sold outside stadiums. For latecomers or the less fortunate who didn’t manage to see the pop star in concert, it will be possible to acquire certain items from her tour. Each piece is displayed like a trophy and is, of course, available for purchase.
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