[Luxus+ Magazine] Balmain and Beyoncé join forces for an exclusive collection

Olivier Rousteing, the artistic director of the House of Balmain, signs a new collection in collaboration with the queen of pop, Beyoncé. 17 looks, 17 inspirations and only one common point: the latest album of the singer.


When great minds meet… This is the case with this exclusive collection, co-signed by the iconic designer of the House of Balmain, Olivier Rousteing, at the helm since 2009 and the queen of bees and pop, Beyoncé. Friends in life, they designed this opus together called Renaissance Couture, inspired by the singer’s latest album Renaissance.


Queen Bey does nothing like anyone else. While in the music world, it is common to release a video per song to unveil his new album, the American artist, it has revealed none. And she chose to promote her album via a collection of Haute-Couture clothing.


Living on rhinestones and sequins


The story begins last July, when Olivier Rousteing finalizes his spring-summer 2023 collection, while humming Renaissance on a loop. After several listenings, he begins to imagine designs related to these songs. As he tells Vogue: “I started to imagine sketches related to his album, how they would relate to the songs and lyrics. It wasn’t something I was supposed to do, but I was inspired by the music. That’s how it all started“.


Stubborn and creative, the designer continued to design pieces before making a big decision. He contacted Beyoncé’s stylist, Marni Senofonte, and told her outright that he wanted to create a collection in collaboration with the star. And it is after a double approval that the machine is launched.


The artistic director had already worked closely with Beyoncé, including several stage outfits for Coachella. Looks that are still engraved in the annals and memories of fans and fashion enthusiasts.


Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Press

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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