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Ferrari appoints Carla Liuni as chief brand officer

Ferrari appoints Carla Liuni as chief brand officer

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Italian luxury car manufacturer Ferrari has reshuffled its management team and appointed Carla Liuni as chief brand officer effective September 1, 2022.

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Benedetto Vigna, Ferrari’s current CEO, said in part after the appointment that “It is increasingly essential to be able to build and maintain a relevant brand identity that resonates with our community and reflects the world we live in. Carla has the experience, leadership and skills to protect and maintain our brand as it grows. We are thrilled to have her join us” .


Formerly marketing and communications director at Bulgari and, more recently, marketing director at Pandora, she will soon take on several missions at the horse-drawn car brand.



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