Estée Lauder signs its very first collaboration with French pastry brand Ladurée. The result is a limited-edition collection of beauty and cosmetic products with an aesthetic as meticulous and gourmand as the famous macaroons from the Rue Royale.
Oh la la!
Millennials and Gen Z dreamt of it, and Estée Lauder has done it: to offer a collection of beauty products with Ladurée, based on the baroque style and gourmet universe of the famous Parisian pastry shop and tea room founded in 1862, now owned by Stéphane Courbit.
Three Estée Lauder products conjure up the Grand Siècle world of the patissier: lipstick, lip oil and cushion foundation.
These exclusive products will be available from January 17, 2025 on the Estée Lauder website, as well as from authorized distributors including Sephora, Nordstrom, Neiman Marcus, Ulta and Bloomingdale’s.
Baroque medallion and floral motifs
The American brand Estée Lauder seems intent on capitalizing on the baroque aesthetic identified as one of the many strong trends of 2025 by the Pinterest platform in its famous annual Pinterest Predicts report.
The brand with the famous macaroon is thus represented here in three products, all inspired by the House’s famous pastry. These include lipsticks, scented lip oils and cushion foundation.
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Read also > Etro extends its collaboration with Aimo e Nadia Milano to pandoro
Featured Photo: © Estée Lauder x Ladurée
