EssilorLuxottica renews its partnership with Armani

The Armani Group and optical giant EssilorLuxottica have renewed their licensing agreement for the next 15 years.

Armani and EssilorLuxottica have renewed their license agreement for the development, production and worldwide distribution of the Armani Group’s eyewear collections. The brands involved are Giorgio Armani, Giorgio Armani Privé, Emporio Armani, EA7 Emporio Armani and A|X Armani Exchange.

#EssilorLuxottica and the Armani Group announce 15-year licensing renewal. Read more: https://t.co/UYwWCyRqhy pic.twitter.com/FHisXOeHsq
לקנות לויטרה
— EssilorLuxottica (@EssiLux) September 14, 2022

The new contract will start on January 1, 2023 and will last for 15 years. The previous contract, which took effect in 2013, was due to expire at the end of the year.

Historic partnership

The partnership between the fashion group and the eyewear giant is not new. In 1988, Giorgio Armani joined forces with the late Luxottica founder and visionary entrepreneur Leonardo Del Vecchio to develop branded eyewear. The idea was to move these items decisively towards the status of a fashion accessory.

At the time, the two parties signed a 14-year licensing agreement. Luxottica then lost the license to Safilo SpA in 2003. Before getting it back, as of 2013.

“In line with Leonardo Del Vecchio’s vision, we are inaugurating a new long-term partnership model with Armani that will anchor us in the same spirit for many years to come,” EssilorLuxottica CEO Francesco Milleri said in a statement.

“Throughout my career, I have always built long-term collaborations and agreements with trusted partners,” Giorgio Armani himself stressed. “The relationship with EssilorLuxottica has been a cornerstone of my career, born of personal and professional esteem, which led to difficult choices. Such an important renewal is the confirmation of a mutual loyalty that makes me proud and will lead to further important innovations.”

Featured photo : Armani eyewear © Viviane Sassen

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.