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Donation of a painting by Caillebotte : what benefit for LVMH ?

Donation of a painting by Caillebotte : what benefit for LVMH ?

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After LVMH donated a Gustave Caillebotte painting worth 43 million to the French government, the Ministry of Culture has announced that it will be integrated into the Musée d’Orsay. A true masterpiece of Impressionism, the painting will be one of the highlights of an exhibition dedicated to the painter at the end of 2024. But what consequences will this gift have for the luxury group ?

 

LVMH confirms its vocation as a patron of the arts. The world leader in luxury goods has just donated the painting by French painter Gustave Caillebotte, The Boat Party, to the State so that it can be installed in the museum. The group had bought the impressionist masterpiece for 43 million euros.

 

Painted between 1877 and 1878 by Gustave Caillebotte (1848-1894), the painting was one of the few works by the artist to be in a private collection. The Ministry of Culture has declared that it is now classified as a “national treasure”.

 

Already accessible to the public, it will be displayed at the Musée d’Orsay in 2024 in a major exhibition dedicated to the Impressionist painter, as well as in several cities in France on a travelling basis.

 

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But for LVHM, is this donation only proof of “commitment to the preservation and influence of the national artistic and cultural heritage”, as stated by Jean-Paul Claverie, adviser to Bernard Arnault and chairman and CEO of the number one luxury goods company?

 

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