Dior reopens its luxury temple on Avenue Montaigne

The most chic street in Paris sees the house of Dior reopen its complex after months of titanic work.


This hybrid place between boutique, museum and restaurant of the luxury house of Dior will reopen its doors this Sunday, March 6, to the delight of aficionados of the brand.


The idea of Pietro Beccari, president and CEO of the brand, was to empty this huge space of nearly 14,000m2 to relocate its offices to the new headquarters located a few blocks away, on the Champs-Elysées. The boutique is returning to its roots: 30-32 avenue Montaigne was originally a private mansion acquired by Christian Dior in 1946 to house his studio, workshops and the brand’s fashion shows.



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Featured photo : © Dior


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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