Courrèges appoints former head of Surface to Air as its new president to start the post-coronavirus era

The French luxury brand Courrèges has just appointed Adrien Da Maia – former head of the Parisian label Surface to Air – as its new CEO. An election that appears to be a way for the 1960s emblematic fashion brand to provide concrete answers to the devastating Covid-19 crisis, even if it still refuses to comment on its future projects.

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Founded in 1961 in Paris by lovers and fashion enthusiasts André and Coqueline Courrèges, the Courrèges house, known for its miniskirts, long white boots and trousers, elected a well-known figure in fashion and luxury to head the brand last March: Adrien Da Maia, who has just taken up his post.

Director of Development and then General Manager of the French ready-to-wear brand Surface to Air between 2010 and 2015 before its liquidation in 2016, Adrien Da Maia was then until 2019 in charge of the American markets for French acoustic engineering specialist Devialet, the world’s most award-winning startup for its innovations in sound.

Featured photo : © Courrèges