The beauty giant Coty unveils its first line of fragrances Infiniment Coty Paris. This collection of 14 fragrances is the result of cutting-edge technology.
Longevity comes through innovation and renewal. As it celebrates its 120th anniversary, the Coty Group introduces its own line of fragrances, Infiniment Coty Paris.
While the American group positions itself as one of the largest beauty companies in the world, it seems keen to shake off its image as a mere luxury licensee. On February 28th, the public could discover online its collection of fragrances, Infiniment Coty Paris. Behind this project are Sue Nabi and Nicolas Vu, the duo behind the prestigious skincare brand Orveda, a Coty license.They decided to come together for a line of fragrances that blend technological innovation and olfactory sensitivity.
Innovation in Sustainability
Resulting from this fruitful collaboration: 14 fragrances that together create a kaleidoscope of memories and emotions. “A rose park in Alabama,” “Sweet Words,” or “Morning Jade,” these scents imbued with poetry are also gems of science. The use of “Molecular Aura,” a diffusion technology derived from an organic molecule derived from sugar, slows down the evaporation of notes and allows the fragrance to last for up to thirty hours on the skin.
Infiniment Coty Paris also emphasizes ethics. It is indeed the first collection of fragrances entirely manufactured with 100% alcohol derived from carbon emissions captured through a biofermentation process. As for packaging, the design of the bottles remains in this line thanks to the use of high-quality plant fiber.
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Featured Photo : © Infiniment Coty Paris
