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A new Chinese luxury car manufacturer has joined the long list of those seeking to enter the European market. Hongqi has chosen to start its European launch in Norway. A first batch of 365 e-HS9 premium electric SUVs is expected to be delivered by the end of the year.
Hongqi, which means Red Flag in Mandarin, has been the traditional luxury car brand of Chinese dignitaries since 1958. For several decades, the opportunity to buy models from this manufacturer was reserved for dignitaries and important state and party officials. But a new strategy of the brand aims to democratise and open up to a wider clientele. Thus, following the deployment of a sales network and the launch of seven new models, Hongqi’s sales have rapidly increased to reach 200,000 units sold in China in 2020.
Hongqi’s arrival in Norway and thus on the European market marks the beginning of the internationalisation of a brand that has always only sold its models in China. The brand’s flagship in the conquest of this new market is the e-HS9 SUV. This is an electric model with a range of 396 kilometres for the basic version and 465 kilometres for the top of the range version. Its size, finish and equipment make it comparable to models from other brands, such as the Mercedes GLS or the BMW X7. Other more compact models are planned for the future, and the brand should also set out to conquer other markets on the continent from 2022.
If Hongqi chose Norway to start its European offensive, it is because the country has the highest rate of electric vehicle registrations on the continent, and is therefore a laboratory for Chinese manufacturers wishing to establish themselves in Europe.
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A new Chinese luxury car manufacturer has joined the long list of those seeking to enter the European market. Hongqi has chosen to start its European launch in Norway. A first batch of 365 e-HS9 premium electric SUVs is expected to be delivered by the end of the year.
Hongqi, which means Red Flag in Mandarin, has been the traditional luxury car brand of Chinese dignitaries since 1958. For several decades, the opportunity to buy models from this manufacturer was reserved for dignitaries and important state and party officials lekarna-slovenija.com. But a new strategy of the brand aims to democratise and open up to a wider clientele. Thus, following the deployment of a sales network and the launch of seven new models, Hongqi’s sales have rapidly increased to reach 200,000 units sold in China in 2020.
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A new Chinese luxury car manufacturer has joined the long list of those seeking to enter the European market. Hongqi has chosen to start its European launch in Norway. A first batch of 365 e-HS9 premium electric SUVs is expected to be delivered by the end of the year.
Hongqi, which means Red Flag in Mandarin, has been the traditional luxury car brand of Chinese dignitaries since 1958. For several decades, the opportunity to buy models from this manufacturer was reserved for dignitaries and important state and party officials. But a new strategy of the brand aims to democratise and open up to a wider clientele. Thus, following the deployment of a sales network and the launch of seven new models, Hongqi’s sales have rapidly increased to reach 200,000 units sold in China in 2020.
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