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The second China International Consumer Products Exhibition (CICPE), is held since July 25 and will end on July 30, in Haikou, in the Chinese province of Hainan. For this 2022 edition, France is the guest of honor.
The city of Haikou, China, is hosting the second edition of its International Consumer Products Exhibition. On no less than 100 000m², exhibitors are divided between local and international brands: 1600 brands from 61 countries and regions of the world have come.
France, guest of honor
The French pavilion was unveiled at the beginning of the week. A strong supporter of trade liberalization, France is seeking to strengthen its presence in China, the world’s second largest consumer market.
According to Laurent Bili, the French ambassador to China who spoke at a press conference at the French pavilion pointed out that French exports of luxury goods to China had doubled compared to 2019, with not only traditional luxury goods but also perfumes, cosmetics, leather goods and jewelry, not forgetting of course wines and spirits. Regarding beauty products, China has become the world’s largest market for French cosmetics exports in 2021, while France has regained its position as the leading supplier of wine to China and has consolidated its strong lead in the spirits segment.
According to Chinese customs data, in 2021, China’s total trade with France reached a record high of over $80 billion. Of this total, China’s exports to France jumped 24.3% year-on-year to $45.94 billion while its imports from France jumped 31.8% to $39.13 billion.
Ni Qiang, vice governor of Hainan province, said at the press briefing that the exhibition area for French brands this year covered 2,988 square meters, involving 50 French companies and 250 exhibiting brands.
Several major French companies from fashion, to retail, to spirits revealed their intention to expand in the world’s second largest consumer market. “The Chinese market is the growth engine of the L’Oréal group, providing a driving force for innovation in areas such as digitalization and beauty technology. China has therefore become the location for the group’s new headquarters in North Asia,” commented L’Oréal CEO Nicolas Hieronimus.
For Galeries Lafayette, which is participating for the second time in the CICPE, the goal is to strengthen its department store network in China with 10 locations by 2025, says Lawrance Shum, CEO of Galeries Lafayette China, adding that after the installation of two flagship stores (in Beijing in 2013 and Shanghai in 2019) new stores are in preparation in Shenzhen, Macau and Chongqing.
“With the construction of the Hainan Freeport in full swing and the offshore tax-free policy fueling Hainan’s tourism industry, the island offers vast business opportunities for international companies,” said wine and spirits group Pernod Ricard in a statement.
Launches and international trade
New product showcasing is one of CICPE’s favorite themes, and 600 new products from more than 200 brands from around the world will be launched during this edition.
The exhibition helps to better connect domestic and international markets, as well as promote the efficient allocation of goods, services and other resources, explained Vice Minister of Commerce Sheng Qiuping at the press conference.
According to him, consumption in China is on the road to recovery, with “strong resilience and colossal potential“, indeed, the growth trend of Chinese consumption has not changed. “China is in a crucial phase of upgrading its consumption. The manufacturing of consumer products requires better connections with global supply chains,” notes Bai Ming, the deputy director of the International Market Research Institute affiliated with the China Academy of International Trade and Economic Cooperation (CAITEC).
China wants to accelerate imports of quality consumer products with more tax cuts, facilitate trade, create better organization of trade exhibitions and develop cross-border e-commerce, said Xu Xingfeng, an official of the Department of Market Operations and Consumer Promotion affiliated with the Ministry of Commerce (MOFCOM), including the establishment of the Hainan Free Trade Port, by 2025.
China’s consumer goods imports totaled 1.73 trillion yuan (250 billion euros), growing 9.9% year-on-year and accounting for 10% of the nation’s overall imports, official data show.
Read also > Secoo signs a partnership with Hainan Province Transport Investment Holding Company Limited and HEC
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The second China International Consumer Products Exhibition (CICPE), is held since July 25 and will end on July 30, in Haikou, in the Chinese province of Hainan. For this 2022 edition, France is the guest of honor.
The city of Haikou, China, is hosting the second edition of its International Consumer Products Exhibition. On no less than 100 000m², exhibitors are divided between local and international brands: 1600 brands from 61 countries and regions of the world have come.
France, guest of honor
The French pavilion was unveiled at the beginning of the week. A strong supporter of trade liberalization, France is seeking to strengthen its presence in China, the world’s second largest consumer market.
According to Laurent Bili, the French ambassador to China who spoke at a press conference at the French pavilion pointed out that French exports of luxury goods to China had doubled compared to 2019, with not only traditional luxury goods but also perfumes, cosmetics, leather goods and jewelry, not forgetting of course wines and spirits.
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The second China International Consumer Products Exhibition (CICPE), is held since July 25 and will end on July 30, in Haikou, in the Chinese province of Hainan. For this 2022 edition, France is the guest of honor.
The city of Haikou, China, is hosting the second edition of its International Consumer Products Exhibition. On no less than 100 000m², exhibitors are divided between local and international brands: 1600 brands from 61 countries and regions of the world have come.
France, guest of honor
The French pavilion was unveiled at the beginning of the week. A strong supporter of trade liberalization, France is seeking to strengthen its presence in China, the world’s second largest consumer market.
According to Laurent Bili, the French ambassador to China who spoke at a press conference at the French pavilion pointed out that French exports of luxury goods to China had doubled compared to 2019, with not only traditional luxury goods but also perfumes, cosmetics, leather goods and jewelry, not forgetting of course wines and spirits.
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