Chanel strengthens its portfolio of wine brands with Lavinia

Chanel has just acquired the Lavinia network of wine cellars, through the intermediary of Ulysse Cazabonne, a wine merchant owned by the group. This acquisition enables the luxury group to strengthen its presence in the world of wines and spirits, but also to benefit from the expertise of this distributor, reputed to be at the cutting edge of e-commerce and customer experience.

The Lavinia network of wine cellars falls into the hands of Chanel. The deal was brokered by Ulysse Cazabonne, producer of Margaux wines and owned by the luxury group since 1994.

This acquisition should enable Chanel to diversify its sales and better promote its own wines.

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Featured Photo: © Lavinia