Chanel innovates with Chanel 31, a lipstick with sustainable packaging

It’s a revolution in the world of luxury cosmetics : Chanel is now selling a lipstick in a fully refillable glass case: Chanel lipstick 31 Le Rouge.

A response to the growing ecological awareness of beauty product consumers.

The fruit of 4 years’ research

In their desire to modernize while maintaining the purity and elegance that has made them such a success, Chanel announced earlier this month the launch of a revisited, refillable lipstick. Through a campaign published on the official Avenue Montaigne website, the House founded by Gabrielle Chanel speaks of a never-before-seen “technical feat” that required four years of research and development between Italy and France.

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Read also > BRIEF HISTORY OF LUXURY: LIPSTICK, A WEAPON OF MASS SEDUCTION

Featured photos : © Chanel