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Bvlgari and the Tmall Luxury Pavilion platform come up with a new concept

Bvlgari and the Tmall Luxury Pavilion platform come up with a new concept

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The House of Bvlgari has partnered with Chinese giant Alibaba’s platform, Tmall Luxury Pavilion, to develop an innovative flagship store.

 

Tmall launched Luxury Pavilion, an online shopping platform specialising in luxury goods, in August 2017. Tmall Luxury Pavilion aims to offer Western brands high-end digital flagships targeting Chinese customers. This interface only hosts prestigious companies and already has more than 3,500 luxury brands.

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