Bugatti diversifies into music with luxury loudspeakers

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On December 15, 2020, luxury carmaker Bugatti announced its collaboration with the Tidal speaker brand to develop a high-end audio system.

 

Dubbed “Royale”, the speakers represent what Tidal, a German sound system company since 1999, calls “the jewel in its crown”. The newly created sound system is the result of the know-how that the brand has accumulated in Hürth over more than 20 years.

 

This is not the first time that Bugatti has teamed up with another luxury brand, as demonstrated by the Bugatti Chiron model, produced in partnership with Hermès, or the Jacob & Co. x Bugatti Chiron Tourbillon watch with its own Bugatti W16 engine.

 

It is in the same spirit that the Alsatian brand now wishes to place its logo on the luxury loudspeakers manufactured by Tidal Audio.  « Bugatti and Tidal Audio share the same philosophy: the pursuit of limitless perfection to convince with their outstanding design, unrivalled performance and fiery temperament as the benchmark suppliers for exclusive luxury automobiles and high-end audio systems,” Bugatti said in a release. By setting new standards for the sound experience at home, the cooperation aims to “establish a new category of audio systems that stands out for its exclusivity and outstanding quality.»

 

In addition to their shared philosophy, both luxury companies assemble their products by hand. For example, Bugatti and Tidal are exploring various material options for the surface of their new speakers. While fabric, polished stainless steel, or even precious metals remain classic speaker components, carbon fiber, leather, or brushed aluminum echo the materials used to build luxury automobiles.

 

As with Bugatti cars, the customer will be free to customize his or her audio system. The loudspeaker will be offered in different configurations, Monocoque (with black and white colors) or Duotone (the user is then free to choose colors in harmony with his living room). That said, the first editions will be in black or white and limited to 15 pairs of speakers each.

 

If the price of the product has not yet been revealed, it is 144 centimeters high and weighs 160 kilos. And with good reason: 4 subwoofers and a three-way speaker, combined with extremely powerful amplification channels, make up the audio system. An offer that leaves no room for deaf ears…

 

Read also > LUXURY AUTOMOBILE : BUGATTI LAUNCHES ITS BRAND NEW LUXURY HYPERSPORT CONCEPT

 

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On December 15, 2020, luxury carmaker Bugatti announced its collaboration with the Tidal speaker brand to develop a high-end audio system.

 

Dubbed “Royale”, the speakers represent what Tidal, a German sound system company since 1999, calls “the jewel in its crown”. The newly created sound system is the result of the know-how that the brand has accumulated in Hürth over more than 20 years.

 

This is not the first time that Bugatti has teamed up with another luxury brand, as demonstrated by the Bugatti Chiron model, produced in partnership with Hermès, or the Jacob & Co. x Bugatti Chiron Tourbillon watch with its own Bugatti W16 engine.

 

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On December 15, 2020, luxury carmaker Bugatti announced its collaboration with the Tidal speaker brand to develop a high-end audio system.

 

Dubbed “Royale”, the speakers represent what Tidal, a German sound system company since 1999, calls “the jewel in its crown”. The newly created sound system is the result of the know-how that the brand has accumulated in Hürth over more than 20 years.

 

This is not the first time that Bugatti has teamed up with another luxury brand, as demonstrated by the Bugatti Chiron model, produced in partnership with Hermès, or the Jacob & Co. x Bugatti Chiron Tourbillon watch with its own Bugatti W16 engine.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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