Luxury watchmaker Breitling announced at the end of June that it now accepts payments in cryptocurrency.
After luxury fashion houses, car manufacturers and the culture sector, cryptocurrency is now gaining access to the world of luxury watchmaking. Breitling is following in the footsteps of its watchmaking competitors TAG Heuer and Hublot and is now accepting a plethora of cryptoassets.
Despite the recent drop in many crypto assets including the much-touted Bitcoin, this is not stopping digital assets from successfully finding their way into almost every business segment.
Through a partnership with BitPay, the global leader in blockchain payment technology, Breitling will accept payments for watches and watch bands in cryptocurrencies, which include Bitcoin, Dogecoin, Ethereum, Bitcoin Cash, Shiba Inu, Wrapped Bitcoin as well as Litecoin. Other so-called “stable” cryptocurrencies called stablecoins are also accepted by the company. These include the USD Coin, Gemini Dollar, USDP, Binance USD and, finally, Dai.
However, this is not the Swiss watchmaker’s first foray into the virtual and digital asset world. In fact, since March 2020, all of the Swiss watchmaker’s watches come with a digital passport based on Arianee’s Web3 blockchain to guarantee their authenticity.
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