The Italian luxury brand Ferragamo has enlisted the services of José Mourinho, who was recently named head coach of Real Madrid, for its new advertising campaign titled “Legends, Reimagined.”
From the Champions League to luxury shoes, it’s just a short step. The Italian brand Ferragamo has released its new advertising campaign titled “Legends, Reimagined” on its social media channels. With the World Cup in full swing, the brand has teamed up with José Mourinho, the renowned coach who was just hired by Real Madrid for the next three seasons.
The man nicknamed the “Special One” appears in a black-and-white video clip in which he draws a parallel between the Florentine house’s craftsmanship and devising a strategy to win a match. “The game requires organization; you have to think about every detail ; you have to design a structure,” he says in the video. “Practice, the body, the mind. Victory is what people remember. That is the legacy,” he adds.
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Read more > How can luxury brands capitalize on the 2026 World Cup ?
Featured picture : © Ferragamo
