Brand Strategy - Page 198
After drinking Champagne for 300 years, and being the 2nd champagne drinkers in the world, Britons decided to
The luxury yachting market seems to raise again. Sales have increased by 13% since 2017, thanks in particular
Bilan magazine has just published its traditional annual ranking of the 300 richest people in Switzerland. On the
What are the trends on social networks for luxury cosmetics brands, and why? This is the question asked
The “Drop” is a marketing and distribution strategy that results in desirability. The concept? Ultra-limited editions, sequenced arrivals,
How is Switzerland able to maintain its position in the luxury textile sector despite the relocations? Thanks to
The 45th meeting of the Luxury and Creation Circle, held on November 6 in Paris, reviewed niche luxury
Inaugurated by Dominique Hériard-Dubreuil, President of Rémy Martin, the 14th edition of Les Places d’Or enjoyed a record
INSEAD Global Luxury Forum was held on November 16 at the Intercontinental Paris Le Grand Hotel. This must-attend
Bain & Company recently published a report on the luxury market by 2025. The market is expected to
