The children’s couture brand created in 1975 by the Cohen couple and acquired in 2007 by the family holding company EPI has been sold to Youngor. This Chinese menswear and real estate giant had already gained a foothold in the luxury goods sector via a minority stake in American fashion designer Alexander Wang.
Bonpoint, France’s only children’s fashion house, passes from the hands of EPI to those of the Chinese conglomerate Youngor.
The information, previewed in November by Lettre A, has just been confirmed by the parties involved, namely the Youngor group and the family holding company EPI, headed by Christopher Descours, who also owns Weston shoes, Piper-Heidsieck and Charles Heidsieck champagnes, wine estates and real estate assets, and is a shareholder in Figaret shirts.
According to Lettre A, the transaction would value the high-end children’s brand at around 200 million euros.
French excellence
“For 50 years, Bonpoint has embodied excellence and the French art of living. We are proud to support its international and product development strategy, drawing on our in-depth knowledge of the Asian market to maintain its momentum while preserving its unique identity,” said Youngor.
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Featured Photo: © Bonpoint
