BMW held steady in 2025 while Porsche collapsed

The trajectories of BMW, which managed to maintain a certain stability despite declines in its results in 2025, and Porsche, which went completely off the rails with profits collapsing, are completely opposite.

The two German luxury car giants are definitely not following the same path… BMW is staying on course for stability, while Porsche is falling behind completely.

Decent revenues for BMW…

The group posted annual sales of around €133.5 billion in 2025, down just over 6.3% year-on-year. Net profit stood at €7.5 billion, down around 3% on the previous year. This decline remains moderate, however, and is in line with last year’s drop of around 37%.

Despite this decline, the manufacturer has managed to maintain its relative profitability : the operating margin for the automotive segment remained at around 5.3%, which is within the target range set by the group.

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Featured photo : © Porsche