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BMW attracts Korean customers with its premium services

BMW attracts Korean customers with its premium services

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In recent months, BMW has implemented a marketing strategy in Korea based on top-of-the-range service. It is time for the first assessment: has the firm been able to attract a new Korean clientele ?

 

BMW Korea’s successful rollout of luxury customer services is paying off, as sales of flagship models between January and July this year soared 174 percent from 2020.

 

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Namely, sales of imported vehicles in South Korea rose by 1 percent in August compared to a year earlier, the Korean Automobile Importers and Distributors Association (KAIDA) announced on Friday.

 

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Featured photo : © BMW

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