Biotech: L’Oréal invests in Microphyt

The luxury cosmetics group is investing in French biotech.

L’Oréal BOLD (Business Opportunities for L’Oréal Development) has just acquired a minority stake in Microphyt, a biotechnology company created in 2007.

Microphyt has developed a low-carbon process for the production of microalgae, microscopic plant organisms used (among other things) in cosmetics. This French biotech is one of the companies producing the largest varieties of microalgae in the world.

L’Oréal and Microphyt want to build a technological platform to pool material and human resources to design raw materials from the microalgae biomass. The idea is to establish a long-term partnership for the development of new solutions in the cosmetics sector.

“This operation is fully in line with L’Oréal’s Research & Innovation strategy in the field of Green Sciences, through numerous strategic partnerships with innovative start-ups in the biotechnology sector, in France and internationally,” said the group in a statement.

This participation is the logical continuation of the objectives that L’Oréal has set for 2030 as part of its sustainable development programme. The group wants 95% of its ingredients to be bio-sourced, derived from abundant minerals or from circular processes by that date.

Featured photo : © L’Oréal

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.