In her latest book, the intellectual property lawyer discusses the need to protect both tangible and intangible assets…
In an age of all-out communication, brands – and especially luxury brands – are more than ever an asset to be protected…
This is all the more true as “today’s consumers are particularly “attentive to the identity of the brands they buy”, i.e. their uniqueness, the image they project, the way they are produced and who represents them, stresses the book “Nouveaux mondes, nouveaux droits : à vos marques” (New worlds, new rights: off we go), published by Fauves Editions and written by lawyer Emmanuelle Hoffman.
Intellectual property: a central issue
In such a context, intellectual property has become “a central issue for those who want to protect and enhance their identity”. So, while there is no shortage of means (packaging, labeling, counterfeiting, CSR, etc.) to develop and manage the material dimension of intellectual property…
Create your free account I create my account Don’t miss out on the latest luxury business news.
To continue reading this article, create a free account or log in.
Read also> NFT: HERMÈS WINS ANOTHER CONVICTION AGAINST CRYPTO-ARTIST MASON ROTCHSCHILD
Featured Photo: Osanugue Igbinoba/Unsplash+
