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Balmain opens first virtual showroom with Olivier Rousteing’s avatar to welcome customers

 

 

 

 

 

 

 

 

 

 

 

 

 

Balmain opens first virtual showroom with Olivier Rousteing’s avatar to welcome customers

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Today, Monday June 15, the French fashion house opens its first digital showroom at 44 rue François-1er in Paris, the historic address of the house, to unveil its upcoming women’s and men’s cruise collections. Virtual muses and giant projectors will be on the programme, with as a bonus, the avatar of Olivier Rousteing, the brand’s artistic director, projected in 3D in the store to serve as a host and guide for customers during their shopping. An immersive, futuristic and unique experience.

 

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Since his appointment as artistic director of Balmain in 2011, Olivier Rousteing has given a new impetus to the French house, constantly innovating both through his collections and his way of communicating.

 

Today, the designer continues to build on this progress by inaugurating the brand’s first digital showroom at the emblematic Parisian address where Pierre Balmain founded his fashion house in 1945 and which now houses a boutique and offices.

 

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Featured photo : © Balmain

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