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Valentino organises its first virtual event dedicated to sneakers

Valentino organises its first virtual event dedicated to sneakers

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As the world slowly emerges from the COVID-19 pandemic, fashion brands have embarked on a intense race for digitalization. The luxury fashion house Valentino has been no exception to the rule as it is about to hold “Valentino Garavani Backnet”, a virtual event dedicated to sneakers under the same name, in live from its flagship store Cia Montenapoleone in Milan. An exclusive and original event that combines the digital experience with the physical and concrete space of the store.

 

The Italian fashion house is once again betting on the digital world and strengthening its omnicanal strategy.

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Tomorrow, Thursday, June 4th at 7 pm, Valentino’s flaghsip on Via Montenapoleone – Milan’s luxury shopping street – will host the virtual event “Valentino Garavani Backnet”, dedicated to the brand’s Backnet sneakers.

 

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Featured photo : © Valentino

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