Ballon d’Or 2025 : luxury brands join the ceremony

On Monday evening, the 69th Ballon d’Or ceremony was held at the Théâtre du Châtelet, celebrating soccer and the best players of the 2024-2025 season, while highlighting the growing role of luxury brands in this world.

Paris vibrated to the rhythm of soccer and its stars. The big names to remember from the evening were Ousmane Dembélé, crowned Ballon d’Or winner after an exceptional season with Paris Saint-Germain, and Aitana Bonmatí, who won the women’s Ballon d’Or for the third consecutive time.

Beyond the awards, luxury brands did not miss the opportunity to shine at the ceremony: from regulars such as Louis Vuitton to newcomers such as Vanguart, these brands are reinforcing the impact of luxury in the world of sport, and in particular soccer.

Qatar Airways : first main partner of the Ballon d’Or

Announced just a few days ago, Qatar Airways made history last night by becoming the ceremony’s first-ever main partner.

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Read also > Purnell : a sponsor of choice for the 2021 Ballon d’Or

Featured photo : © Louis Vuitton