Balenciaga becomes the most popular luxury brand for the third quarter of 2021, according to a Lyst ranking, and surpasses Gucci. This is not the first time that the Spanish brand is at the top of this kind of ranking: what explains its success?
The Lyst Index, a quarterly ranking of the most popular fashion brands and items in the world, is used by more than 150 million users each year and allows a global study of consumption in the fashion industry.
After a year at the top of the ranking, Gucci leaves the place to Balenciaga, which has been much talked about in recent months. Since 2015, Demna Gvasalia has been the artistic director and since 2016, Cedric Charbit has been the CEO. This duo revisits the aesthetics of the brand and tries different approaches.
Featured photo : © Balenciaga