Balenciaga chooses Kim Kardashian as ambassador for the fight for the climate

Ambassador and fan of the brand for several years, Kim Kardashian embodies with Alexa Demie or Yeon Koung the new fall-winter campaign.

Kim Kardashian as an icon of the fight for the climate, the idea could make you smile and yet, it is the ambassador that the brand Balenciaga has chosen for its new campaign. And for good reason, the special bond that unites Balenciaga and the star has strengthened since she embodied their last campaign, then walked the runway for the Haute Couture show fall-winter 2022-2023 alongside Dua Lipa and Nicole Kidman. No wonder then, that the story continues between Balenciaga and Kim Kardashian for this new campaign.

Regarding the campaign, the young woman appears in a post-apocalyptic setting, looking serious, a stormy sky in the background, with her arm, a leather bag of the brand and on the shoulders, one of the dresses presented at the last Parisian fashion show. During this event, the models had paraded under an artificial snow, supposed to raise awareness of the “climate disaster”. “Perhaps in fifty years, people will have to experience virtually the weather conditions that we take for granted today,” said the artistic director, Demna Gvasalia, to the journalists present.

Message in troubled waters

However, Kim Kardashian, the entrepreneur with 329 million subscribers, does not seem quite ready to give up her energy-consuming habits. Last August, she was nailed by the authorities of Los Angeles for not respecting the water restrictions put in place to fight against the drought. In addition, last February she bought a private jet, “Air Kim”, which consumes up to two tons of CO2 in one hour. In addition, many celebrities and wealthy jet owners have been pinned down this summer for their repeated and irresponsible jet travel. According to a study published in the journal Global Environmental Change, relayed by Novethic, private jet users emit up to 7,500 tons of CO2 per year, or 652 times more than the average French population.

But Kim Kardashian’s environmental bill does not stop there: “I’ve always been a car girl,” she confided in a video shot for Vogue, in which she presented part of her collection of luxury cars, including Lamborghinis, Rolls Royces and Mercedes parked on her parking lot in Los Angeles. A controversial campaign therefore, when we know that some cities in France and the United States suffered this summer of serious fires, when others had to face the drought and that fears on the theme of climate are increasingly felt.

Featured photo : © Balenciaga

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.