13 December 2023 [CHRONICLE] THE 3 P’s OF SHOPPING IN 2030 – Part 1: Places Héroïne, the French Brand Experience agency, has just unveiled a new study by its Strategy division, entitled “The
7 September 2023 [CHRONICLE] What kind of customer experience to offer in the face of the frustration generated by scarcity strategies? For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and