Author: Remi le Druillenec
Fakes, these ersatz brand-name products, are consumed without shame by members of Gen Z. While legal action is
COVID has definitively transformed the brand ecosystem, and in particular the retail landscape, by redefining the function of
Héroïne has just unveiled the new study from its Strategy division, “The 3 P’s of Shopping in 2030”.
Héroïne has just unveiled the new study from its Strategy division, “The 3 P’s of Shopping in 2030”.
Héroïne, the French Brand Experience agency, has just unveiled a new study by its Strategy division, entitled “The
For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and
