Audemars Piguet is hiring, while the entry-level watch sector is suffering

While the brand in Le Brassus announced the hiring of 250 employees in 2021, the entry-level watch sector is in decline.


The announcement was a bombshell in the watchmaking sector: With 2,000 employees to its credit, Audemars Piguet plans to hire 250 people over the next year. The company’s managing director, François-Henri Bennahmias, plans to “reinforce the staff for after-sales service, brand management and IT,” he revealed in an interview published on the NZZ newspaper’s website.


While the brand’s IT department already has some 100 people, Audemars Piguet has never opened an online distribution channel, as the number of watches produced is insufficient. Indeed, production of Audemars Piguet watches this year amounted to only 37,000 pieces, instead of the 45,000 planned.



This article is for subscribers only.

Subscribe now!

Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account? Log in.

Featured photo: © Romain Réa


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter