Watch exports rose sharply in the first month of the year. The figures vary according to country and continent, with the market clearly dominated by the USA.
In one year, watch exports rose by 8.6% to 1.86 billion Swiss francs, driven by two segments: inexpensive watches and much more prestigious models.
Precious metal watches saw their revenues grow by 13.1% to 579.5 million Swiss francs: “They alone generated nearly half of the growth in January, although they account for only 3% of total volumes,” said the Federation of the Watch Industry (FH).
Steel timepieces totaled exports of more than 690 million Swiss francs, an increase of 4.6%. Watches made of other metals saw their sales abroad increase by a third to 106 million Swiss francs. Only bimetallic watches (made of two metals) fell by 3.3% to 335 million Swiss francs.
Decline in China
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