Officially available since June 3, Casablanca and Ladurée have joined forces to elegantly celebrate the French art of living through an exclusive limited-edition collection.
The French art de vivre—to wear or to eat—in one of the summer’s sunniest and most indulgent collaborations. With a collection that blends pastry and ready-to-wear, this project is designed as a journey at the crossroads of taste and style. Between macarons in exotic flavors and an original fashion capsule collection, this summer promises to be refreshing.
When fashion meets pastry
The idea at the heart of this collaboration is to bring together two worlds that, at first glance, seem very different but share the same goal: to elevate artisanal craftsmanship. It was Charaf Tajer, the founder of Casablanca, who initiated this project : for him, Ladurée represents the quintessential Parisian institution, deeply rooted in French culture.
And this union is no coincidence: these two icons of creativity aim to celebrate the French art de vivre through their unique worlds, guided by shared values such as an eye for detail, a recognizable luxury aesthetic, and a joyful, colorful vision of elegance.
A fresh, summery fashion collection
Discover our plans Subscribe for 1€ Become an active member of the community of luxury leaders.
Read also > Casablanca opens its first Paris flagship store in the Golden Triangle
Featured photo : © Casablanca / Ladurée
